"When the idea of the frozen margarita machine first came to me, my goal wasn't to be an inventor I just wanted to keep the doors of my restaurant open and my patrons and employees happy," said Martinez. Today, 50 years after revolutionizing the American food and beverage industry, the original machine sits in the Smithsonian National Museum of American History, along with Julia Child's kitchen, Tupperware and a Krispy Kreme Ring King doughnut maker. And just like that, on May 11, 1971, the world's first frozen margarita machine was born. Then, inspired by a 7-Eleven Slurpee machine, Martinez converted a soft-serve ice cream machine and tinkered with his recipe until it resulted in a frozen margarita that was served to perfection with every pour. His new restaurant in Dallas, Mariano's Hacienda, gained notoriety for its frozen margaritas (his father's secret recipe), but ice, blenders, tequila and overwhelmed bartenders only led to one thing: an inconsistent meltdown. It begins with Mariano Martinez, a young Texas man who had $500 and dreams of opening his own business. Visit for full contest details.ĭallas' history with America's most famous frozen concoction is as storied as it is salty. How: Follow on Instagram to enter to win. Trip must be booked through Visit Dallas and expires on see contest terms and conditions for details. On the 50th anniversary, May 11, participants can enter to win a special grand prize trip to Dallas - a single room two-night hotel accommodations in Dallas, two CityPASS attraction passes, and a $250 gift card. The Margarita Mile will be giving away a $50 gift card to a Margarita Mile-participating restaurant every day for the 50 days leading up to the anniversary of the invention of the frozen margarita machine. Dallas is celebrating the 50th anniversary of this innovative contribution to American culture with 50 Days of 50 Dollars, and a grand prize giveaway on May 11. On May 11, 1971, Dallas restaurateur Mariano Martinez invented the frozen margarita machine – forever freezing in time the city's claim to America's favorite cocktail. Dallas – the Official Home of the Frozen Margarita – is celebrating 50 frozen years with a 50-day giveaway.
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